Free and Easy Email Marketing

Check out http://mailchimp.com/ for sending easy email newsletters. After signing up, create a new list. You can add your email contacts, but make sure you're adding people who have expressed an interested in your business. Once you start sending emails, they will have the ability to opt out of future emails. After you create a list, create a campaign. You can use the built-in templates as a starting point.

Before you send your newsletter, make sure you send a test to yourself. If possible, send it to an email account that can be viewed with Outlook because if it looks OK in Outlook it should look good anywhere. But watch out! You can only send 6 test emails per campaign with a free account. When you send the test, make sure that ALL links and images appear correctly, particularly the links that MailChimp includes for you in the footer such as facebook and twitter.

Don't forget to add your branding to all list-related pages and emails, not just the email you create. These pages include the signup form, email confirmation of signup, etc.

Check out my last newsletter or Zumba Fitness with Adrienne's newsletter for inspiration.